Tesla Model 3 Completely Crushes the US Luxury Cars Competition – 10 Charts CleanTechnica



published in December 8, 2018 |
by Zachary Shahan

December 8, 2018 per Zachary Shahan

No one outside of Tesla knows Tesla's official and clear monthly sales numbers. No one outside of Tesla knows the global numbers, let alone the Americans. However, one thing is obvious – Tesla is completely smashing competition in the mid-sized luxury car segment.

In fact, even combining the small and midsize luxury car segments and combining models in these segments of the various luxury automakers, Tesla is the best. Let's take a look at 10 charts to explore the November numbers for other brands and estimates for Tesla (and Jaguar).

Just looking at this model Vs. it is clear that Model 3 does not belong. Some will say it's all about Tesla's long list of reservations. But there is certainly more to it than that. Store walk-ins, word-of-mouth and people just looking for a good car should be piling up on the model 3 sales mountain. It's the safest car, the fastest car in its price range, the coolest car and the most standalone car anywhere near a Mercedes C-Class or BMW 5-Series. My question remains the same from the previous months: why would anyone buy any of the other cars on the list?

Here's another way to see those numbers. Who does not like pie? (Actually, I'm not a big fan, but let's not go into that.) This large piece of reading accounts for 28 percent of the small- and medium-size luxury car segments in the US, which means that, while the estimate is roughly true, 1 in 4 car sales in these segments was the sale of a Tesla Model 3 in November. Shocking … if it did not make so much sense.

As in previous months, I think it makes more sense to combine the various small and medium-sized models for each of these brands. After all, Tesla has only one car in this general range. Competition should not be shamed just because they have more differentiation and choice. Even so, the 28% market share does not change and Model 3 remains at the top – by far.

This is the same competition, but I find it so fun to jump between January and November sales that I created a chart just for that.

And here's a third version of this chart if you want to click slowly or quickly each month of the year and watch the rise of the Tesla Model 3 over 11 months.

Just pulling out the 11 most popular luxury cars in the country (which happens to include the Tesla Model S in # 11), this is another fun way to observe the trend. In fact, is there any way to absorb the trend that is not fun?

You may think you are seeing a repeat of the first chart above. Take a closer look. These are sales from January to November for the various small and medium size luxury cars in the USA. I almost find this the most interesting graphic of all. It provides context. It's not just about November sales or quarterly sales – see the full 11 months. It may be easy for critics, skeptics and trolls to cancel a month-long sell-off, but when Model 3 dominates the market over the course of a year, that's another thing. Let's see how things are when we started the official fourth quarter sales of Tesla. (I.e.

If we are going to talk about perspective, I think we have to bring the even wider sales of cars. In all US cars, only two luxury cars make it to the top 20 for November. This is the Mercedes CLA Class 17 and Tesla Model 6 (or more) 3. Not far from the top.

Once again, sales for the year are even more useful, but Model 3 is still in 11th place. As predicted last month, I presume the small electric giant will end up in the # 10 position – or even in # 9, but I do not want to be too optimistic publicly.

This is perhaps the most fun of all. Watch Model 3 climb the ranks in competition with the most popular cars in the United States. It's exciting. But what's more exciting about this chart is that it looks like it's building toward a top position – or at least the top 3 – that is yet to come. Stay tuned for CleanTechnica see the impossible to be achieved, and put in a suitable, useful, sometimes even gripping plot.

Note that our monthly estimates for Tesla Model 3 sales are based on approximately half a dozen different sources and discrete Tesla statements. We feel quite confident in the overall estimates, but as mentioned above, they are not official numbers leaked by someone within Tesla or something like that.

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Tag: Sales of EV, Tesla, Tesla Model 3, Tesla Model 3 Sales, Tesla S Model, Tesla Model S Sales, Tesla Sales, US EV Sales

About the author

Zachary Shahan Zach is trying to help society to help themselves (and other species). He spends most of his time here in CleanTechnica as its director and chief editor. He is also the president of Important Media and the director / founder of EV Obsession and Solar love. Zach is recognized worldwide as an electric vehicle, solar energy and energy storage specialist. He presented on clean technology at conferences in India, United Arab Emirates, Ukraine, Poland, Germany, the Netherlands, USA and Canada.

Zach has long-term investments in TSLA, FSLR, SPWR, SEDG and ABB – after years of covering solar energy and EVs, he simply believes in these particular companies and feels like they are good clean technology companies to invest in. he does not offer professional advice and prefers not to be responsible for you losing money, so do not jump to conclusions.


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