Apple, Samsung, LG, Sony, HTC … The list of smartphone manufacturers that experienced a decline in sales sometime during the past year is already quite long, but today grew by one.
Google struggled to sell Pixel 3 smartphones in the first quarter
During the Alphabet earnings call (via 9To5GoogleEarlier today, the company's chief financial officer, Ruth Porat, revealed that Google experienced a year-over-year decline in sales of Pixel smartphones during the first quarter of 2019. Specific numbers were not provided but the negative results appear to have dragged the deal of the company as a whole.
Regarding the cause of this fall, Google did not mention any specific details, but highlighted the "general pressures in the premium smartphone industry" at the moment. In addition, he noted "heavy promotional activity" from competitors who have struggled to maintain sales recently.
Google Pixel 3 and Pixel 3 XL were also affected by memory management issues, something that affected daily use, prematurely closing applications running in the background.
Pixel's new hardware is coming up on May 7
Despite Pixel's lack of sales, Google showed that it was pleased with the "push for Wizard-enabled home devices, particularly Home Hub and Mini devices." He also mentioned the plans for hardware announcements on May 7 on Google I / O, essentially confirming the debut of Pixel 3a in the event.
Instead of using Qualcomm's Snapdragon 845, the Pixel 3a duo should include the Snapdragon 670, which will be paired with 4GB of RAM and 32GB or 64GB of internal storage. This will be accompanied by an Android 9 Pie card, eSIM support, Google's dedicated Titan M security chip and the squeezeable Active Edge framework. The smartphones also seem ready to withstand a fast 18W charge. Speaking of which, the 5.6-inch Pixel 3a will charge a 3,000mAh battery while the 6-inch Pixel 3a XL should feature a larger cell, although its capacity has not yet been specified.
What will be the cost of the Pixel 3a series? And can save the day?
At the price points mentioned above, Pixel 3a and Pixel 3a XL are not likely to become big hits. However, with Google's smartphone business currently struggling, a boost from the midsize segment may be all it takes to get back to business.