The president / CEO of the Walt Disney Company, Bob Iger, has a great vision for Captain Marvel – one that is not limited to comic book divisions and movies. Take a look:
Fasten your seat belts for a wild ride! #Marvel Cap
I think we should build a land of Captain Marvel and 50 Captain Marvel attractions, plus Captain Marvel cruise ships, hotels, restaurants and parades. https://t.co/0ejSZsaPd8
– Robert Iger (@ RobertIger) January 8, 2019
Disney almost certainly looks Captain Marvel in the same vein as Black Panther In terms of potential cultural impact (and I would probably be delighted with two-thirds of its success), Iger's comments can be interpreted as corporate confidence in the near-finished product, or a need to "#Marvel Cap(Apparently is a Brazilian hashtag) market profile?
Captain Marvel's foray into Disney parks and cruise ship divisions has begun, as character artists perform daily at Disney parks and Disney Cruise Line.