2019 is a new year and Apple started doing something it never did.
During CES 2019, Samsung announced that it has signed a partnership with Apple that will bring iTunes content to the televisions 2018 and 2019.
The iTunes Movies and TV shows will start production sometime "from this spring" on "over 100 countries." For TVs 2018, owners will be notified and will receive a firmware update. Owners can purchase or rent iTunes content directly from the TV. You will not need an Apple TV set-top box.
In addition, Samsung has noted that 2018/2019 TVs will also receive support from AirPlay 2 and will be able to stream content from their iPhone or iPad to television. "Samsung customers will be able to easily play videos, photos, music, podcasts and other Apple devices directly on Samsung Smart TVs, including QLED 4K and 8K TVs, Frame and Serif lifestyle TVs, as well as other UHD and HD models from Samsung. ", Says Samsung.
AirPlay 2 support will be available in 190 countries worldwide and will arrive with the same update to the iTunes Movies and TV Shows application.
"We are proud to work with leading industry leaders to deliver the widest range of content services to our Smart TV platform," said Jin Lee, executive vice president of visual display at Samsung. "Bring more open platform content, value and functionality to owners of Samsung TVs and Apple customers through iTunes and AirPlay is ideal for everyone."
Unfortunately, at the time of writing, there is no indication from Samsung Canada, but we are looking for clarification.
This move may well set the stage for Apple's streaming service.