Tesla plans to announce today that it has begun selling solar panels and equipment associated with more than 38% below the average price of its country. This was announced today by the New York Times, quoted by Reuters and BTA.
The company plans to reduce prices by standardizing systems and requiring customers to order online, the paper said.
Following a 36 percent decline in solar energy prices in the first quarter, Tesla announced last week that it introduced a new price for solar equipment and a sales strategy without specifying details.
In 2016, the electric car maker bought SolarCity for $ 2.6 billion and through it the company planned to offer consumers affordable solar panels and home electronics storage systems.
Tesla wanted to sell solar panels in retail and online stores to match the company's luxury cars.
The move was a turn in the direction of Solarist's populist vision of making solar panels accessible to everyone, and the company's sales, after being acquired by Tesla, slowed. At the end of last year, Tesla reduced the prices of solar home systems.
At the same time, the solar tiles, which the company presented at the end of 2016, will still be produced in significant quantities.
Tesla CEO Ilon Musk said the solar roof that generates solar energy without the need for traditional roof panels is the cornerstone of his strategy to sell a fossil fuel-free lifestyle without Tesla technology.
For now, Tesla did not respond to Reuters questions to comment.