Amazon is due to launch a new, free streaming music service that promises to spur competition from technology giants in the industry. The app will not be charged because it will be supported by ads, but it should also have the artists and works catalog limited to the company's paid music service, according to Billboard.
Amazon currently has the Amazon Prime service package, which includes Prime Music. Customers can also subscribe to the music service separately, which is Amazon Music Unlimited.
The free service will be marketed along with its Echo speakers, making it an initial option for those who do not wish to have a paid service, as well as a direct competitor of Spotify, as it will not be necessary for the user to search for a service. the 3rd.
According to the Tecmundo website, even without Amazon confirming the news officially, on Monday (15) shares of Spotify, leader in the sector, fell more than four percent. Until February, Spotify had 116 million free users and 96 million subscribers.
By 2018, Amazon's music service had 20 million subscribers, but since many of them have the service through the Prime package, it's not known if they are all really active users.