To adapt to new uses, La Poste offers to track parcels in Fortnite


We no longer feature Fortnite, the online game developed by Epic Games, which has become a real social phenomenon. It did not generate less than $ 3 billion in profit last year and would have about 250 million players. Multiplying innovations, in territories such as e-health or mobility (see our article on innovations revealed at CES in Las Vegas), La Poste saw in Fortnite the opportunity to offer a new service to gamers: the first to be able to follow their plots without having that leave the game world.

Availability at next update

To access the service, you'll have to wait for the next update. Players will have to find a mailbox in the colors of La Poste. Inside, a treasure map that will indicate the location of the delivery vehicles. It will be a matter of locating the vehicles after unlocking a skin La Poste. Incorporated in the yellow and blue combination, a connected watch will track the deliveries of your last orders online.

For the Group " The game Fortnite has the advantage of bringing together a young and avid audience for new technologies, according to La Poste's innovation values. The new partnership with the publisher of the game allows La Poste to rejuvenate its goal and strengthen its image as an innovative company "It remains to be seen whether players will actually be conquered by such gamification tracking of plots.


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