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The Energizer 18,000 mAh phone battery monster is an IndieGogo flop

The name Energizer appeared prominently at the Mobile World Congress this year, courtesy of a prototype Android smartphone about one inch thick, consisting mostly of a giant battery. The 18,000 mAh Power Energizer P18K Pop Max was a preview of something Avenir Telecom, the company license the brand name of the battery for use in phones, wanted to mass produce and bring to market until this summer. Following this successful MWC debut, P18K Pop appeared in Indiegogo with an initial price of $ 549, a promised delivery window in October 2019, and an upbeat $ 1.2 million target in total funding.

Today, Avenir's IndieGogo campaign for Energizer's phone-in-si battery ended with a groan, having amassed a meager support of $ 15,005. Since the campaign fell by 99 percent before reaching its original goal, and all funding was conditional on its full funding, the whole exercise seems to have been in vain. So again, considering how many companies use crowdfunding platforms primarily as marketing levers, there is a reasonable argument to be made that Avenir Telecom may never have believed it would be able to go beyond the prototype stage with its P18K Pop.

The calculation for the company can be read simply as "let's do something to get people's attention, play it on IndieGogo with an unlikely funding goal, and just in case people go crazy if we build something." the hybrid hybrid of Energizer branded phone batteries was fun and exciting to bask in, but when it came time to put money in to turn it into a real product, enthusiasm was evidently much less plentiful.

Well, at least now we know that there are limits to our desires for ever bigger batteries.

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