Samsung has unveiled a rotating television that doubles as a mirror for smartphone monitors.
The new 43-inch QLED panel from the Korean technology giant, dubbed The Sero, targets millennial consumers looking for a larger screen to watch social media videos in their native vertical format.
Sero stands next to Samsung's Serif TVs and The Frame, as well as NFC smartphone mirroring, also designed for use as a music hub, digital photo display, clock and home decor.
The Sero also includes a microphone for Bixby support and a sound configuration of 4.1 channels and 60 watts.
Samsung opened a pop-up store in Seoul to display Sero and its "lifestyle" TVs until early June.
AN Samsung Press Release (translated from Korean) quoted a price of 18.9 million Korean won, although Engadget is reporting a price of 1.9 million won.
Sero is expected to begin shipping in Korea as of late May.