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There seems to be a lot more buzz about the Xbox Game Pass than PlayStation Now with the players, but the revenue suggests that the latter is much more popular.
According to a new report from SuperData, a digital video game market research firm, video game subscription services are doing well, with PlayStation Now reigning as king over Xbox Game Pass, EA Access and more.
SuperData reports that players interested in subscription services spend 45% more on games than people who do not bother with such services. This not only seems to stifle the assumption of some that this kind of service is not going well for businesses, but also suggests that they are not saving a lot of money for players. This or the amount of casual gamblers and their lack of spending decreases the average amount of people who do not participate in such services while those who participate are more hardcore gambling consumers.
Whatever the case, the new report clarifies why Sony, EA, Microsoft and others are going all-in in space. And it seems to be paying off for Sony, which is accumulating 3 times more than its rival space rival, the Xbox Game Pass.
Now it's worth noting that the discrepancy between PlayStation Now and other services is partly the result of the sheer amount of PS4s in the wild compared to the Xbox Ones. However, current estimates suggest that the PS4 is selling more than the Xbox One, which means it can not fully explain the difference between PlayStation Now revenue and Xbox Game Pass revenue.
SuperData also reports that subscribers spend twice the content of the game compared to non-subscribers, which may be partially a result of not having to pay $ 60 (or any amount) in advance.
The three major signatures, mentioned above, made up 6% of total PC premiums and premium premium consoles for the third quarter of 2018, a number that is expected to grow further.
"The gaming underwriting market heated immensely in 2018 as game makers sought consistent and recurring revenue streams," said Carter Rogers, chief analyst at SuperData. "To increase the appeal of their own subscription offerings, publishers are now offering unpublished titles to paying members."
The longevity of these services has not been clear for some time, but with the latest numbers, it seems like they are not going anywhere.
Thank you, VentureBeat.
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