A pop-up hamburger cafe located in Melbourne's modern district, Prahan, is selling big bugs online at its burger stand.
Pablo Escoburgers, nicknamed the notorious Colombian trafficker Pablo Escobar, sent an image of a controversial hamburger to his Facebook page last Wednesday.
Since the upload of the image – with the caption that says "infamous patrons hamburger that people are queuing up" – dozens of people have attacked the business for their bad taste.
It is an image of a burger covered with a white powder line (garlic flour garnish) and a fake $ 100 bill.
Escobar led the Colombian cartel that supplied most of the world's cocaine in the late 1980s.
"I'm not sure how to feel about it," someone posted while marking his friends.
"What is this white powder speckled on the bread," another commentator asked.
"How can we explain to you that IS NOT FUNNY? Try to do this with Hitler and see what happens. Use your brain personnel, "added another user.
Others went on to say that he was "glorifying the use of drugs."
But not everyone was offended and came to the defense of the hamburger business, even praising their creativity.
"I love it.Great wordplay.Enlighten your cravings," one person said.
"Hell yes! Dramas aside! These burgers are to die for! Everyone needs to stop being hanged! Go eat a hamburger now, "added another Facebook user.
"It looks amazing! Love all the princesses complaining haha."
On Saturday, the co-owner of Escoburgers, Vaughn Marks, posted on his own Facebook page that the restaurant had received much hatred from the Colombian community, "bless their souls."
"If you can take 2 minutes to review us to reverse the 2 star rating now we have it would be great! Thanks for the love. You can clearly see the difference between the people who experienced our delicious burgers and the Colombians who just do not like the name. Thank you."
Due to indignation with the image, the pop-up released an official statement on the page of the Escoburgers' Faebook the next day, titled "Not here to Offend."
"We are very proud of our hamburgers, but we also understand that Pablo Escobar was a horrible man who destroyed the lives of thousands of Colombians," the statement said.
"We do not tolerate, idolize or promote Pablo Emilio Escobar or his actions in any way. However, we are Australians and we know how to laugh at a good play on words.
"It's just a name for a pop-up burger bar that's not really a theme. Difficult not to offend anyone in 2019. "
The Facebook statement went on to claim that many Colombians had enjoyed the burgers.
"Take the road, put it to rest and learn to forgive and forget! Anyway, we love you all the same way and we know you're going to love our burgers. appreciate!"
Escobar came to infamy as head of the Medellin drug cartel, which supplied most of the world's cocaine in the late 1980s. The cartel wars saw Colombia become the murder capital of the world and Escobar paid assassins to attack the police , running hundreds. He was shot dead in 1993.
Marks said he has no plans to change the name of the pop-up.