From scruffy knee boots, braids and posts more sponsored than ever, Coachella provided some of the most striking moments of the year.
Revolve, Levis, the 1OAK nightclub network, Google, McDonald's and Australian fashion label Nana Judy went to the Californian desert to host VVVIP parties with the participation of Leonardo DiCaprio, Kendall Jenner and virtually all Victoria's Secret models.
Coachella immense The appeal of social media reached a new level this year, when it was dubbed the "Olympic Games of Influence" in a widely circulated meme, as the number of "sponsored models", "#ads" and DIY "Instagram" seemed to be more prevalent than ever before.
And that was only the first weekend. The second weekend is held this Friday to Sunday during Easter, with a mega in addition to the line-up – Kanye West's Sunday service.
At Revolve's annual #REVOLVE festival, Cardi B and her husband ("ex-husband") Off-of-Again, from Migos, played along with rapper 2 Chainz and All Stars singer SZA.
The event was nicknamed "Coachella mini" and attracted a crowd "it" using, of course, brands of the extremely popular e-store Revolve.
On the list were Australian model Shanina Shaik and her BFFs from Georgia, Georgia Fowler, Jasmine Tookes and Sara Sampaio.
The pastel-themed event featured a carousel, plenty of floss, and a wall of flowers that provided the perfect backdrop for a pose on Instagram.
VVVIP PARTS IN THE DESERT
At a property called "Desert Beach Club," Australian clothing brand Nana Judy joined the 1OAK nightclub network and V magazine to launch day parties with French Riviera theme.
Guests included the NFL bad boy, Odell Beckham Jr, and the Australian model Montana Cox.
Against the backdrop of the Instagram magnet with palm trees and white huts, the event featured performances by Instagram star Charlotte Lawrence and Sky Walker singer Miguel.
The bikini show included a clear beach ball with the Nana Judy mark, with a dancer inside.
On Saturday night, Bolthouse Productions – which operates the Santa Monica Bungalow hotspot – launched its annual Neon Carnival, where Shaik was spotted dancing at the DJ booth while her husband Gregory Andrews (aka DJ Ruckus) performed.
The couple were also spied on all over Coachella.
BACKSTAGE IN COACHELLA
Also on the Neon Carnival – which was presented by Levi & # 39; was sponsored by tanning brand Bondi Sands – were former Victoria's Secret Angel Alessandra Ambrosio, rapper Wiz Khalifa, singers Karrueche and Janelle Monae and movie Leonardo DiCaprio.
DiCaprio did his best to stay far of cameras all weekend, hiding under a hooded jacket and wide sunglasses.
The Oscar winner was a spy on the Neon Carnival, as he is almost every year along with the after-party of 1OAK (which was sponsored by Nana Judy and Dogpound, the New York gym) held in the early hours of Monday, market.
DiCaprio was out of Coachella with his girlfriend Camila Morrone (hidden under a Dodgers cap), and was seen pledging the PDA for "patting his head" on Google and Poppy's party on Friday night.
Coachella returns to the desert in Indio on Friday in the US (which is Saturday in Australia).
All eyes will be on Kanye West's Sunday morning "morning service" scheduled for 9:00 am on Easter Sunday.
The rapper's controversial addition to Coachella's second weekend project was a shock after he failed to lead the festival a few days before the line-up was revealed.
The reason? A "creative conflict" when organizers refused to accommodate their vision of presenting themselves at a personalized "summit."
Usually held at a secret location in Los Angeles, West's Sunday Services featured guest artists including Kid Cudi, DMX and 070 Shake, and was attended by the Kardashian-Jenner family, as well as Katy Perry, Orlando Bloom, Courtney Love and Tyler. The creator.
The fact that West is performing at Coachella this weekend – even as a "service" with religious themes, Kanye style – almost certainly means one thing: Kim Kardashian probably goes to Coachella.
Now at that it will be a costume to watch.