With less construction, Mar del Plata will have more affordable prices and promotions



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Theatrical entrepreneurs will implement different strategies to attract the public, who may choose different proposals with musicals, comedies, magazines and stand-up

MAR DEL PLATA.- The premieres are scarce, but from the metropolis several of the titles consolidated during the year travel to the coast. Comedies

musical

and more and more

stand-up

, much of what in the billboard of Buenos Aires worked in success mode, plus some infallible magazine will shine in the canopies of

theaters

although there are still a few who have confirmed a precise launch date.

A program rich in variety and quality that hopes to find answers within a summer season that in its vespers is pulsing between the contrasts: it is very promising because the new currency parity encourages domestic tourism. But it is also true that inflation and the fall in purchasing power will leave many potential travelers without holidays or a limited format, some days and very careful when spending.

That is why some variants and proposals that try to bring the income within reach of the family budget are already foreseen. For example, with values ​​that are lower than those that this year have been paid (and still paid for) at salons and even innovative promotions, as will some exceptionally discounted work for children under 17 years of age. In addition, there will be a good number of tourist shows.

With more than 40 Marathon seasons, a great analyst of the sector but above all innovative before the most difficult conjunctures, theater entrepreneur Carlos Rottemberg (who tomorrow will be declared a remarkable personality of the culture in the Legislature of Buenos Aires) has among his customs the baptize each season with a qualifier. For what comes will define as "countercurrent." "There is a counterpoint between the drop in consumption in all commercial activities and the expectation generated by the dollar price for a greater national tourist flow," he explains. The former called it "oar" due to the support of the government of Buenos Aires, 2016/17 was for him "cautious" and the previous "delayed" by the delays that implied the change of national and provincial government.

In its theaters, there will be many of the best that will have the billboard Marplatense and much of the most applauded that have had the tables of Buenos Aires throughout this year. The programming of your rooms is full of news and gestures in search of the best results. For the cast and producers and also for the viewer.
Sugar, with Laurita Fernández, will arrive at Neptune, an expensive setting that will force the small Bristol room to be sacrificed to serve as a backroom and because of the risk of sound leakage from the hit musical. For Lido, which completes the Santa Fe complex almost San Martin, is still expected to confirm another title.

On the other hand,
Jets He will go to America with a management model "made in Rottemberg" that producers and cast accepted without hesitation. With an ingenious and visual profile to enjoy with the family, this comedy will seek adults and children with a maximum entrance fee of 600 pesos (equal to the previous season and 25% lower than this winter in the Capital) and another 200 for minors, including adolescents up to 17 years. "In this way, a family of four goes with 1600, and without obligation to go older, two children of 16 years can go to the theater for 400 pesos in total," he says.

Another special feature is the contract with Gustavo Yankelevich, producer of
Sugar. "We set up your risk and my theater does not get its percentage, and should pay its costs," confirms Rottemberg in a pure bet confidence. They will only receive income if all expenses are covered, in such a way that an ordinary share will be formed that will share the profits equally. Then all your chips and possibility of revenue are deposited in a very good performance of the box office which, moreover, will depend on adjusted values. Of the 950 pesos that were paid for the same work in Buenos Aires, it goes for tickets here from 700 to 900.

"We are looking for the friendliest price," Rottemberg says, convinced that the industry is working for the middle class, the main theatrical client. In percentage terms, it is understood that it should be adjusted in percentages closer to the parity agreements than to the extreme of inflation.

The Atlas room will have brightness and feathers with
Again together, which will mark the meeting of Santiago Bal and Carmen Barbieri, now also with her son, Federico, as a companion and director. He will have a profile of a magazine, a genre the family knows perfectly well.

And on the stage of the Mar del Plata theater you will see the musical version of
The cage of the madman, by Harvey Fierstein and Jerry Herman, who will have Raúl Lavié, Nito Artaza and Cecilia Milone on stage, who will also play the role of director. The premiere will be on December 21.

The other complex that closed the grid and will be another focus of strong theatrical offer is RadioCity / Roxy / Melany, which belongs to Lino Patalano and, with remarkable effort, has shows throughout the year. For this summer, he has secured five presentations by Les Luthiers with
Great reservehis last job. Also for his main room will pass the recitals of Lali Espósito, Jorge Rojas, The beats and presentations of local artists.

Now Roxy Comedy, the underground room will be for a category that has gained so much ground that it has become its own stage: the stand-up. Leader in his market, Roberto Moldavsky will bring his show in a space that he will share with Sebastián Wainraich, Dalia Gutmann, Sánchez, Juánamo González, Magalí Tajes, La Faraona, Martín Cirio, Nicolás de Tracy, Pablo Angeli, Pablo Molinari, Laila and Gonzo, Radagast, The Unspeakable, La Cheppi and Caripa. There will also be dates for the conferences and presentations of Pilar Sordo, Alejandro Dolina and the philosopher Darío Sztajnszrajber, among others. The small room Melany will be for shows "a la cap", also with the participation of Mar del Plata artists.

To the Provincial, room recovered, will arrive Jose Maria Muscari with
Right, a work that already has its way, with Cristina Alberó, Luísa Albinoni, Katja Alemann, Paula Morales, Edda Díaz and cast; and
An enemy of the peopleof Ibsen, with Juan Leyrado and Raúl Rizzo, directed by Lisandro Fiks.

In the picturesque Rivadavia Street, an emporium of artists that capture the public hand in hand, the Olympia Theater will again bet on the reviewing genre, starting on December 20, with the proposal of Omar Suárez and his guests. The stage of the next Corrientes room, also returns to the ring after a few years closed and will share the titles
Good Argentinian,
Hansel and Gretel and the sole proprietorship of Sergio Gonal. In front of the Torreón del Monje, in the Concert Tronador, the week will be divided the spectacles of Marcelo Polino and Nacha Guevara and Jay Mammon with the sexologist Alejandra Rampolla.

With more and more accessible values, product of the support of the provincial government, the complex Auditorium has so far programmed four strong theatrical titles. The Piazzolla room returns
The burning, with Luciano Cáceres leading the cast; and will be released
40 days and 40 nights, with Juana Viale, Leonor Manso, Pablo Alarcón and Joaquín Berthold. Will also be seen there
Slaughterhouse, great work by French director Redha Bentafour, with Peter Lanzani and Germán Cabanas. In the room of Payró was programmed
Orchids Tuesday, classic that will bring Mario Pasik, Rita Terranova, Felipe Colombo, Candela Veltrano and cast; the musical of Betty Gambartes and Bernardo Carey
Manzi, living in Orsai, with Alcira Davín, Darío Landi and Carlos Vega; and
I arrived to go, with Gabriel Chamé Buendía.

As in previous years, the provincial government will make its contribution with spectacles of its approach cycle. In the auditorium he will schedule theater on Tuesdays, with a grid still undefined and the recitals will return to Camet Park on days that do not affect the theatrical offer. Angela Torres will open and on the following dates: Soledad, Dread Mar I, Lali Espósito, Kapanga and Patricia Sosa, outdoors and with free admission.

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