Why white is already the color preferred by car manufacturers in Argentina – 06/12/2018



[ad_1]

In 2018 the White color It was preferred by automotive terminals, according to a report from BASF's Automotive Paint Unit.

The study has shown that this trend will continue to be preferred by Argentina and the world.

The goal reached a penetration of 40%, taking into account that 30% corresponded to the solid or smooth tone and the remaining 10% to the pearl, although it is expected that the percentage of the latter will increase because the trends show that the finals with more effect ; that is, those who simulate different tones depending on the light and the angle from which they are looked, will continue to rise.

Lifan Foison. The white, the classic color between the work vehicles.

Lifan Foison. The white, the classic color between the work vehicles.

In several South American countries, the arrival of SUVs demystified white as the color of taxis and paved the way for the region to turn it into an elegant and eclectic color.

In Argentina, white is the clear winner and for several reasons. "Consumers commend their sophistication and their ability to adapt to the city and the countryside, even in the case of pick-up trucks. Automotive companies choose their versatility for different styles and sizes, from cars to trucks," says Fabián García, senior sales manager of the automotive paint sector.

Fiat Toro Silver gray is the second most chosen color, and gray (to dry), the third.

Fiat Toro Silver gray is the second most chosen color, and gray (to dry), the third.

According to data from the BASF Automotive Paint unit, the second place in Argentina is occupied by silver grey (17.5%), while the podium completes the Gray (16.71%).

Toyota Yaris Red occupies the fourth place in the ranking.

Toyota Yaris Red occupies the fourth place in the ranking.

The fourth is the red, which accounts for 10% of the market share between metal (7.7%) and solid (3.7%), and the fifth is the black, which reaches 8.9% of the market between metallized (7.4%) and solid (1.5%).

[ad_2]

Source link