With an investment of US $ 5 million in its Campana plant, the Simpa Group has announced that it will set up from 2020
The Vespa brand models (lines VXL and SXL), which will seek to triple sales for that year, estimated at 2100 units.
The importer of premium motorcycles has acquired the Piaggio Group, which sells in Argentina under the name MotoPlex, has 40 employees in a network of 10 official distributors and groups the Vespa, Aprilia, Moto Guzzi and Piaggio brands.
"This allows us to continue growing and bringing new products, models and forms of financing to an increasingly interested consumer, enabling a more complete product portfolio with the Vespa brand and the incorporation of the missing segment scooters." Betting on development and accessibility is a key point for business progress in the short and medium term, "said Martin Schwartz, director of the Simpa Group.
The group plans to bring four new models to the country next year – Vespa SXL 150, Vespa Elegante 150, Vespa Elettrica and Moto Guzzi V85 – and consolidate the after-sales service of high-end products.
By 2019, estimated sales would be 1100 units, compared with 700 sold in 2018, representing an increase of almost 60%.
Simpa, which sells motorcycles, SUVs and quadricycles and which is a KTM importer, Husqvarna, Can Am, CF-Moto and Royal Enfield, has recently announced the start of construction of a new 35,000 square meter distribution center. in Pilar.