Xiaomi focuses its strategy on the mobile phone market for some time in the good value for money of its terminals, but it does not stop there, but the company also seeks to have a catalog large enough for all types of users to find a terminal that suits them, regardless of the price range they seek.
The clearest proof of this type of strategy are its mid-range star terminals, the Xiaomi Redmi Note. And is that, We have seen three generations of this type of terminals in a period of less than a year. Does this strategy make sense? Why is it a good choice for a company like Xiaomi?
Why is Xiaomi doing well in cramming the market?
Let's look back, in April last year, Xiaomi decided to introduce the fifth generation of Xiaomi Redmi Note in which we finally saw a change in design and the processor that gave the terminal family the renewal it needed.
A bit later we saw how in September the company released the Xiaomi Redmi Note 6, with the same processor from the previous terminal, but with improvements in the camera level and with a design that was renewed again, getting a higher percentage of screen in front.
And before a year has passed since the presentation of Xiaomi Redmi Note 5, Xiaomi has already released the Xiaomi Redmi Note 7, a terminal that returns to take a leap in terms of processor, and in relation to the design. And this is no coincidence, Xiaomi wants the change from a terminal to its predecessor to be noticed, and that gives us a sense of value added that is worth changing from one generation to the next, although the truth is that we are waiting for add-ons such as NFC connectivity.
And that's it, Xiaomi is very often renewing its mid-range – although in the high range there have been glimpses of this behavior with the Mi MIX range – but it does it with a good reason, and is to make small changes, make for renewal in an even better terminal, but that does not take much value from its predecessor. **
In this way, Xiaomi renews every six months and almost without realizing its mid-range, remaining at the top of this segment, but based on marginal improvements that are not strictly necessary, but that users value a lot. What's more, if you offer them for as competitive a price as they usually are.
The fact is that Xiaomi, every six months, adapts to the trends of the market, renews the processor and improves the design a little. In fact, there is more to see the new Xiaomi Redmi Note 7 and its two previous versions to check it out. In addition, with each of these devices, they launch other family terminals, such as Redmi Note 6A, or Redmi 6, And that's how in the process they keep their low- and mid-sized catalogs nourished.
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