Apple presented results that confirmed the difficulties that the company is experiencing, with reduction of benefits and income in relation to the beginning of last year, pressured by the deceleration of China and a reduction in iPhone sales.
The company's CEO, Tim Cook, warned in early January of approaching storm clouds: in an unusual move (it was the first time in more than 15 years), sent a letter to shareholders reviewing downward revenue expectations for the first quarter of the year fiscal year 2019.
In his letter, Cook has already for the iPhone and China as the main causes of this change in expectations, something that was confirmed yesterday to know the precise numbers.
So the revenues that the Cupertino-based company (California) earned between October and December – including the Christmas campaign – by sales of iPhone phones were $ 51,982 million, down 15 percent from $ 61,104 million billed at the beginning of the previous year.
This is a fact not insignificant, since the iPhone is still by far the main source of income of Apple, accounting for more than 60% of the total.
Despite reporting total cell phone revenue, the California company has not revealed for the first time the number of phones sold in the past three months, and since there are several price levels for different market models, it is impossible to infer the number of sales of the income .
This change in the way it presented its results (already announced in November last year) triggered the speculation about a possible poor reception of the latest Apple phones in the market, iPhone XS, XS Max and XR, which are among the most expensive models that the company has already adopted.
There are several Apple parts and materials suppliers around the world that have indicated a reduction in orders in recent months, prompting many analysts to speculate that the company has stopped publishing sales numbers precisely to "hide" this poor reception of their cell phones most recent.
On the other hand, it was also possible to quantify the exact the slowdown in China over Apple accounts: US $ 4.777 million was the amount that the company stopped entering the Asian country in relation to the first quarter of last year.
This represents a substantial reduction 27% of sales in which it is the second largest domestic market for the company, just behind the United States, and to which were added other, albeit much softer, declines in Europe and Japan.
In contrast, Apple's Americas turnover increased between October and December by almost $ 2 billion over the same period last year.
In total, the multinational had a profit of US $ 19.965 billion (0.5% less compared to the same period in 2018) and reached 84.310 million (4.5% less) in the last three months.
"While it was disappointing not to meet our revenue forecasts, we managed Apple in the long run, and this quarter's results show that the strength on which our company is based is deep and broad"Cook said when the results were published.
Following the company's major downturn in the markets, when it announced its revenue revision earlier this month, investors looked more positively at yesterday's results, and the company's shares reevaluated at 5.5% to $ 163. $ 2 per share in electronic transactions after the closing of the Wall Street control panels.