The devaluation fell like lightning in the new car sales business: shooting prices 80% and since then, sales have not stopped falling. Therefore, today the industry accumulates a stock of 260,000 units: the highest level in recent times. From the Automotive Trade Association (ACARA), they ensure that 2018 was, in terms of profitability, the worst of the last 10 years.
The sale of cars that registered a first half of significant increases, began to fall in July and reduced the outlook for 2018 to less than 800,000 units. The accumulated index for the first eleven months of 2018 is 774,571 units, down 9.2% over the same period in 2017.
"Clearly, this year we had a negative profitability and there were closings of mouths and concessionaires, we can not index our stocks and until stocks are normalized, it will be difficult to get out of this situation," explains the new general manager of ACARA, Carlos Movio
Ricardo Salomé, the entity's treasurer, said that "there are about 20 concessionaires that have closed in recent months or are closing." At the beginning of the month, without going further, Ford revoked the license of six dealerships. they have been selling little and nothing since the devaluation, they are also restructuring, which means that 15 thousand people in the sector are currently in a weak work situation, I am not saying that they were dismissed, the idea is never to dismiss people what it took us years to train and train, "he said.
Another issue that has concessionaires on hold is that of promotions. They ensure that cars "some very high bonuses". "In this sense, it is the best time to buy a zero kilometer," they ironizan in ACARA. "It costs a lot to get out of this discount scheme because people validate a price," explains Movio. However, this stockpiled by the fall in sales in the second part of the year, can begin to be settled until February 2019, estimated the executive.
"In January, we will have a clearer view of how the market will be presented," as that month, 12% of annual sales are made normally, explains the director of the entity.
According to Rubén Beato, Secretary General of ACARA, "the internal market in 2019 will be around 600,000 units, which means a 25% decrease compared to the 800,000 units that will be patented this year"Among other expectations, ACARA estimates that – of total sales – about 160,000 would be made through savings plans.