Monday , October 25 2021

The average reach of 2018 was the best, but did it meet our expectations?



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Motorola Moto G6 Launcher

We've watched the meteoric rise of Android's average quality for a few years. While a few years ago a terminal of just over 200 euros could hardly be used, is now able to meet the needs of the vast majority of users, something that democratized the access to the mobile technology.

During this year of 2018, we could see the best mid-range terminals in history, such as the Xiaomi Mi A2, Motorola Moto G6 Plus, Honor Play or BQ Aquaris X2. Very smart smartphones that made us fall in love with this segment. However, as much as we like them, Perhaps we can not say that they met the expectations we had at the beginning of the year.

The mid-range of 2018 is incredible, but it still has shortcomings that should not

Perhaps the most important release in this year's mid-range has been the Xiaomi Mi A2, after all, is the successor to the mid-range star over the past year and has been good enough to spark tremendous interest this year, what It is also reflected in your sales figures.

Front of Samsung Galaxy A7

As if that were not enough, Samsung, BQ and Motorola also know how to play their cards, and terminals such as the Samsung Galaxy A6 or the Motorola Moto G6 Plus have been able to cut distances with the Xiaomi terminal, something that for years has become very difficult for traditional brands.

And precisely these brands are those that have improved their terminals in every way. It is true that they cost about 40 or 50 euros more than the Xiaomi Mi A2, for example, but in return they offer us Certain features, such as NFC connectivity, that we do not find in any Xiaomi medium-range.

On the other hand, it is true that perhaps we expected an improvement in the processors, and more, taking into account that the launch of Qualcomm Snapdragon 710 earlier in the year set the bar very high.

However, manufacturers – with few cases – have chosen to use 400 series processors with highly optimized software – such as the Moto G6 – or the 600 series, such as the Snapdragon 636 or the 660 that populate the middle range now . At this point, meeting up with a 400 series processor in a terminal over 150 euros does not seem ideal.

In general, the medium range improved and became strong in sections such as photographs or design, which were previously significant shortcomings of this segment. Now, buying a mid-range is a very important option, even if you're an advanced user, and the best thing is that youNext year, manufacturers will have the opportunity to overcome, discouraging many, not all, users from buying a high-quality product, Will they succeed?

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