Synamedia, the world's largest provider of video solutions based in the UK, presented at CES a new software Artificial Intelligence that could end the exchange of passwords in streaming services such as Netflix.
Intelligence is based on Machine Learning, which can "analyze account activity and recognize unusual patterns such as account details used in two locations over similar time periods." Companies say they have lost billions because of credentials.
At first, users who share the account, such as family or friends, would have no problems as long as the number of users was attended to, so the problem would be in those people who share above the possibilities by accessing more than one person for a specific account. more logical is that each person has their account and there only between a user).
"The idea is to detect instances of customers who share their account credentials illegally and who offer them a Premium shared account service that authorizes a limited level of password swapping. Credential sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action, "said Jean Marc Racine, product manager for Synamedia.
"Many casual users will be happy to pay an additional fee for a premium shared service with a larger number of concurrent users. It's a great way to keep honest people honest while businesses benefit from incremental revenue streams."