Official: emoji del mate will arrive this year on mobile phones


It's official. The emoji del mate, expected by many Argentines, will reach social networks and communication platforms in 2019.

The incorporation of the emblematic infusion had been confirmed informallyIn principle, the Unicode Consortium, the entity responsible for standardizing and approving these graphics, would make the announcement on March 5th.

In addition, this event was anticipated and, along with 229 other emojis, the partner will have a place in this virtual library. The other incorporations include a box of juice, an ice cube, a waffle and even a flamenco.

The campaign to bring mate to mobile phones was conceived in 2017 at an event called Media Party. Since then, the group composed of journalists Florencia Coelho, Santiago Nasra and Daniela Guini; the illustrator Martín Zalucki and the designer Emiliano Panelli had to undergo a complex process of selection, which included the presentation of a 41-page document for Unicode.

Among the many arguments presented, they mentioned their energetic and healthy properties, as well as their social aspect and the fact that they constitute a language of exchange at the regional level. They also pointed out that several popular references such as Diego Maradona, Lionel Messi or Papa Francisco, are adepts of this drink.

Unicode receives more than 1,000 emoji offers per year. The selection committee consists of more than 30 judges, including experts from companies such as Microsoft, IBM, Google and Apple, among others.

There is still no confirmed date for the appearance of emoji, but it is known that the first batch of the 230 chosen will begin to be available from the same day 5 March. Throughout the year, the different platforms will adapt the different images and activate them globally. After much waiting, the companion will be one of them.


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