Marie Kondo's followers are growing in the country and there are those who pay up to $ 8,000 to order their wardrobe / closet – 01/11/2019


Marie Kondo The world is uttering these two magic words. As if, telling them with force, this super-hero of the order would come to our door, able to make the house more chaotic shining. It will not come, because we have it far. But with their books, their huge amount of YouTube tutorials and the new Netflix series, more and more Argentines are still at home with their advice.

Who is this woman with an angel face and nervous laughter that everyone talks about? Born in Tokyo (Japan) 34 years ago, her real name is 近藤 麻 理 恵. She created an entire company based on her "KonMari" method, which ranked her among the 100 most influential people on the planet, according to the Time magazine list.

A closet organized with baskets and labels (Martín Bonetto).

A closet organized with baskets and labels (Martín Bonetto).

Now his image appeared in the series ¡A ordenado con Marie Kondo !, released on January 1st on Netflix. In eight episodes, she is seen knocking on the doors of American homes. Upon entering, he kneels on the ground and bows. Then he teaches families to bend their robes, to relocate objects, and to get rid of (with gratitude) all that is left over.

In social networks, Toping Trends and the "memes" rained, with people for and against. Critics call her the "order Nazi" and question whether the order of being thin and healthy now added order as an exacerbated virtue. They also complain because Kondo says we should not have more than 30 books. "Did you refer to a maximum of 30 books on the bedside table, Marie Kondo?" Asked writer Juan Pablo Villalobos on Twitter. And, well, thousands of comments.

Paradoxically, it is an editorial event itself. Penguin Random House offers four books by this author in Argentina – the most famous is The magic of order– and their spokespeople said Clarin that the sales figures "are quite extraordinary" for the industry: they are about 200 thousand copies in our country.

After success, new day-to-day counselors have emerged who help people organize themselves to solve basic issues of domestic life. As Estefanía Fryd, who was the first official consultant of "Marie Kondo" in Argentina. He attended an official seminar in San Francisco. "She lives there, so it's been a while since we met her husband and her daughters, it's impossible to talk to her because she does not speak English, but she has a lot of humor," she says.

"He told us how he started, the first time he ordered his house he took out eight sacks but still thought he was not completely tidy, he threw things into his family – which brought him many problems – and still felt that she needed to throw more things, until one day she became so neurotic that she passed out and when she woke up she realized that the plan was going bad, that she did not need to think about what she wanted to throw away, but what she wanted to keep. stay with what makes you happy, "continues Estefanía.

With the title in hand, he launched his business. "They call me because of the crisis of the thirties, the 40's, when there's something they want to change in their lives, because it's not like you fold up your shirts, it's a lifestyle change, you spend time at home and like, "says Fryd. "I always talk about the difference between ordering and organizing, which is to do this once and for all, to give a place to everything, it's something we do once in a lifetime," he adds.

Guadalupe Ferreiro shows her wardrobe / closet (Germán García Adrasti).

Guadalupe Ferreiro shows her wardrobe / closet (Germán García Adrasti).

As in the series, the guru "argenta" goes to the houses. The organization of a closet costs $ 4,000. The kitchen, from $ 3000 to $ 3600. The children's bedroom complete, about $ 5200. You have to add the baskets, key in the method. For example, in a closet, you usually spend $ 3000 in these containers. From the series, the number of inquiries received increased "a lot". He says that "thanks to Netflix," he stopped selling 6 to 10 containers a day in his online store.

Another local reference is Brenda Haines. It has a method similar to that of Kondo, but adapted to our country. "There are issues related to the cultural characteristics and idiosyncrasies of each place, such as greeting the house or objects that are discarded, which has to do with Japanese society that we do not preach," he says.

Everything in sight, folded and placed vertically (Martín Bonetto).

Everything in sight, folded and placed vertically (Martín Bonetto).

Nor does it coincide with the extreme discard of the Japanese. "If a person wants to have 2000 books at home and has a library with enough space, we focus on having them classified, the same with clothes," says Haines. And complete: "Our philosophy is not what to discard to be happy, but you do not have to live full of things just in case."

Haines receives about 10 queries per day. Most people work all day and do not have the time to organize their home. In 2018, he made 120 organizations, between 2 and 3 per week. In addition, it sells about 700 containers and stands per month in its online store. He charges $ 8,000 plus VAT for a 6-hour day's work. As for a move, where they unpack and organize from scratch, the rates are $ 9000 plus VAT per day.

Karina Fraenkel organized her wardrobe / closet (Martín Bonetto).

Karina Fraenkel organized her wardrobe / closet (Martín Bonetto).

"I wanted to organize neatly"

"I had made my closet and wanted to organize it more neatly." This was the starting point for a resounding change in the home of Karina Fraenkel (46), a speech therapist. He hired an organizer, who went to his house with another girl. First he emptied the whole closet. They put their clothes on the bed and on the floor. Then they saved them again. Karina learned to fold and position clothes. He placed about 12 baskets labeled: "MC" for short sleeves, "ML" for long sleeves. Party shoes and bags were left on top. It was 8 hours of work.

He liked it so much that he continued through the kitchen. He pulled what he did not think he was going to use. Then he emptied everything and relocated it neatly. He placed a basket for the food, another for the condiments, and placed a separator so that the lid of the pots did not come loose. In the bathroom in the drawers was a place for toiletries, another for large and small towels and a small basket for pliers. All marked. It was early 2018 and, according to Karina, "it's kept, not perfectly, but kept."

When she moved, Guadalupe Ferreiro hired an organizer (Germán García Adrasti).

When she moved, Guadalupe Ferreiro hired an organizer (Germán García Adrasti).

"The house took a magical turn"

Attorney Guadalupe Ferreiro, 38, took advantage of the move to optimize her new home. He hired a "guru" to order. They worked three days, six hours a day. They organized the locker room, the bathrooms, the kitchen, the bedroom, the books and the personal belongings. Everything, with containers. "The shoes are in boxes, the kitchen is labeled, the bottles are visible, the products are sorted in the laundry room: the clothes to iron and wash, everything has found its place," he explains.

It ensures that the effort paid off. "It's useful, it was a pleasure for me." The house has taken a magical turn, space is optimized, the visual, everything is within reach, it transmits good energy, "he says, and, above all, emphasizes that this method helps to be supportive.He donated more than 30 bags of things which she no longer used – and were in good condition – for various institutions.

The KonMari Method Keys

* The order involves removing things and deciding where to store them. The elimination must go first.

* The feeling of discarding and retaining is to be happy. Remove everything from the cabinet. Take each object with your hand, touch it and ask if it makes us happy.

* Sort by categories, not by location. If you have a lot of clothing, examine it by subcategories (pants, shirts, dresses).

* First-class clothing, then books, papers, various objects, and finally, sentimental things and memories.

* To order books, place them all on the floor. Get rid of all the unread books.

* Clothes should be kept folded and vertical at the height of a drawer. If there are shelves, use boxes to organize them.

* Do not spend on organizers: refer to shoe boxes. Save all objects of the same type in one place.


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