The Argentine Chamber of Electronic Commerce (Cace) reported that Hot Sale sales totaled 35.5% more than in the previous edition, or US $ 8,512 million.
La Cace, the organizer of the three-day online discount campaign, said more than 2.9 million users visited the event's website.
In total, 3.5 million products were sold in 2 million orders, with an average ticket of $ 4,094, 30% above last year's average level.
The categories that most sold units
- Food and drinks
- Clothing and accessories for children
- Articles for babies
- Home Decoration
- Clothing and accessories for adults
- Construction materials
- Flights abroad
- Mobile Phone Equipment
"In a context of declining consumption, we are very happy with the final results of this Hot Sale, in which we recorded a growth in sales of 35%, which is equivalent to more than US $ 118 million per hour," said the institutional director from the company. the camera, Gustavo Sambucetti.
He added that in relation to the event last year "increased the number of items sold and more users."
The executive director of the entity, Diego Urfeig, highlighted the change in the basket of products and highlighted the growth of "less traditional sectors of e-commerce such as food and beverages, cosmetics and perfumery, clothing and tools."
In his view, this "shows that, every time, more digital consumers incorporate articles of daily use into their online purchases."
Regarding the means of payment, the Ingenico ePayments platform indicated that the increase in transactions was 16% in relation to 2018, with an average ticket of R $ 4,099 and that 65% of retail purchases were paid in 3 installments and 22% in a payment.