Very soon Sharing your Netflix account password will be very difficult to do.
During the technology fair CES, which takes place in the city of Las Vegas, Software provider Synamedia has introduced an artificial intelligence system designed to terminate account swapping.
The company said that according to recent research Magid, it was discovered thatAbout 26% of millennials give you passwords for video streaming services, such as Netflixto other people like family or friends.
The new company software You can analyze which users have connected and quickly detect shared accounts.
Further investigations by Parks Associates found that by 2021, account switching will account for $ 9.9 billion in lost pay-TV revenue and $ 1.2 billion in revenue from OTT services, which is the transmission of content over the Internet.
The company says that the system they have created It can also be used to track large-scale operations to reduce losses.
The system allows the operator to specify how many users should use a single account, for example, in shared family accounts. Then a subscriber database can be monitored to detect any potential fraudulent activity.
And according to Synamedia, You can find out exactly where and how the account is being used.
The company claims that Your software can determine if the user is using a streaming service in their usual home or in their vacation home, for example.
Jean Marc Racine, CPO of Synamedia, stated that "Account sharing is becoming too expensive to ignore."
"Our new solution gives operators the ability to act and solve this problem. Many casual users will be happy to pay an additional fee for a premium shared service with a larger number of concurrent users, "he concluded.
The company has had sustained growth since 2012, but with that peak, surpassed, for the first time, a market capitalization of 100 billion dollars at the end of January 2018.
Today The company is worth more than 120 billion dollars.