In today's world, having data has become a staple. Hyperconnection through cell phones is a fact: news is read, emails are sent, videos are played, information is sought and many other things.
According to Google Barometer Consumer, more than 50% of people connect to the Internet through mobile telephony and each person has an average of 3.5 connected devices.
But this hyperconnectivity is also the cause of one of the most common problems, such as the cost of data, especially when it happens in an unwanted way, as a result of videos played in the form of advertising.
A solution to the data problem
With that in mind, Data Rewards has emerged: a new form of digital advertising in which brands reward users with data in exchange for seeing their ads.
The system works by giving "rewards" if the user agrees to see an ad in its entirety. In this way, advertisers ensure the display of their proposals and content, and the user receives a precious reward: data to continue browsing the smartphone.
But Data Rewards is not limited to just showing content, but the user can also get the benefit by responding to some action desired by the brand that offers access to the Internet, in exchange for filling a form, for example, or with the purchase of a certain product.
Users receive a major reward for seeing advertising, and brands pay only for effective views that ensure the retention of the advertising message (which is not achieved on traditional media platforms).
This modality has already been proven by world-renowned telecommunications companies and in Latin America the service is available in Mexico, Peru, Brazil and soon in Argentina.
Considering that a high percentage of mobile users in Latin America have prepaid data plans, it is expected that this type of service will continue to grow and develop in the future.