Before the fall in cigarette consumption, Marlboro is launched into the legal marijuana market



It was so Altria, the parent company of Philip Morris USA and owner of Marlboror he has decided to invest $ 2,400 million in the Cronos Group, a Canadian medical marijuana and recreation company, from which he will now acquire 45% of his shares.

Headquartered in Toronto, Cronos Group is responsible for the production and sale of medical marijuana in Canada, although it also has presence in Israel, Australia and Germany.

The incursion of the tobacco company into the marijuana market is explained by the incipient legalization that cannabis is having in different US states., as well as the notable decrease in the consumption of cigarettes by young people and the high mortality rate in older smokers.

In that sense, California, the country's most populous district, was the protagonist of a turnaround: on January 1 of this year, it became the largest legal market in the world – with 39 million inhabitants, one in five Americans. They got access to marijuana.

The other six states that have a legal framework for recreational use and drug trade are Washington DC, Oregon, Nevada, Alaska, Massachusetts and Maine – the latter two also allowed this in 2018.



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