Zoe Kravitz thinks that being an ambassador of the Tiffany & Co. brand is "empowering"


The 29-year-old actress is in her second round for the luxury jewelry brand and the star praised the iconic retailer and thinks her latest movie – which sees her getting lost in a fantasy world of presents – had "magic elements ".

In an interview with Vogue Australia, she said, "I always love it when people are grateful for how they present their product, you know, and especially being a holiday campaign there are some of those elements of magic. holidays with.

"I found it interesting to rethink what that magic is, you know, what it is really the same idea when it comes to holidays.

"The whole idea of ​​going down the rabbit hole, you know, the concept of Alice in Wonderland was something I just loved.

"And it also seemed to empower, it's not about someone getting a gift or a man giving a woman a gift, it's a little adventure that someone follows, alone, which is something I like.

"You do not have to wait for someone to buy you your present, you can always go down the rabbit hole and buy yours if you want."

It's not the first time the actress of Big Little Lies & # 39; works with the brand, and she feels that Tiffany "cherishes" her and does not want to "change" who she is.

She said, "Whenever I work with a brand, I always try to find out if they want to manipulate or change me to buy and sell a product.

"The brands I've worked with so far are brands that appreciate me and do not want me to change who I am to represent their brand."


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