Amazon headphones will allow people to talk to Alexa, the company's smart voice assistant. Apple AirPods allow users to talk to Siri and can use it to order anything from music to the weather. The latest version of AirPods, released last month, makes this easier by letting people say "Hey Siri" instead of playing on the AirPods side. Other products, such as Samsung's new Galaxy Buds, allow users to talk to Google Assistant. In addition, Bose already sells a headset model with the built-in Alexa, the QC 35 II.
Access to Alexa may be more appealing to people than Siri, since Alexa can be used to order products from Amazon and provide updates on when they will arrive, for example. In addition, Amazon's ecosystem is more open than Apple's, which means people can use Alexa to listen to a variety of music services, including Pandora, Spotify, Apple Music and Amazon Music.
Bloomberg said Amazon's AirPods version should look like Apple's headsets and could be loaded into one case.
Amazon was not immediately available for comment.
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